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eGIStour – System of measurement of visitors’ flows

Good practice Published on: 30/03/2012

Brief Summary:
The utilization of GPS devices, combined with space-time analysis techniques facilitates a better understanding of the visitors’ behaviour diversity. Acquiring such knowledge is fundamental for improving the quality of sub-national data available to local or regional destination management organizations and tourism stakeholders, thus gaining a better positioning for the destination as a whole. The final aim of the implementation of the eGIStour system, developed by CICtourGUNE, is to provide an accurate panoramic view of the flows and amounts of visitors to any territory.

Project management: age of project, how it was funded, and how it was managed:
eGIStour is part of a broader project called TourisTEK, which has been funded by the ETORTEK programme of the Basque Government. Also, the collaboration and commitment of Basquetour and of the managers of Bilbao, Donostia-San Sebastian and Vitoria-Gasteiz has been key. Moreover, all these agents have been really helpful when implementing the whole system for the first time during the months of July and August of 2010. During December 2011, the County Council of Gipuzkoa funded another implementation of the system to obtain an accurate vision of the flow of the visitors to the mentioned area.

Aims, Objectives and Purpose
The goal of the eGIStour project is to create a system for measurement, analysis, modelling and monitoring of visitor flows. This work will help us to:
• Understand the space-time consumption of the visitors at a destination
• Identify the most and less frequented places
• Determine behavioural patterns depending on the type of visitor
• Enhance the accessibility and attraction of the spaces
• Identify black spots in the mobility patterns
• Market intelligence system in real time and en route.

References:
The eGIStour system is present not only in traditional means of communication, but also on the electronic sources, workshops and conferences:
• Enter 2011: Alzua, A., Gerrikagoitia, J. K., Aranburu, I., Peralta, M., & Espinosa, N. (2010). Regional and Sub-Regional Tourist Mobility Measurement System (eGIStour). Methodology.
• Turitec 2010: Alzua, A., Gerrikagoitia, J. K., Aranburu, I., Peralta, M., & Espinosa, N. (2010). eGIStour: sistema de medición de flujos de visitants
• JITT/IFITT Workshop Context Based Services, Bournemouth
• Hosteltur (2010): CICtourGUNE base para la creación de nuevos modelos de negocio y tecnologías asociadas al turismo, Especial TIC, noviembre 2010, p. 7.

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